About Rhonda

I BELIEVE

We're after the same thing.

Have you ever been hit by an unexpected disruption that forced you to take a hard look within?
The kind that makes you realize you’ve been settling—pretending that good enough is actually good enough? That you’ve drifted from your true purpose, and something inside is calling you back?

That was me at 40.

On paper, life looked great. I was leading a $40M business, climbing the ladder, achieving, performing. But underneath it all, I was losing myself. When a major disruption at work cracked open the foundation I’d built my identity on, it revealed something I hadn’t wanted to see: my marriage was misaligned. I had been living in patterns of co-dependency—trying to please, to keep peace, to earn love—without realizing how much of me I had abandoned.

That realization ended my marriage. It was painful, humbling, and transformational. But it also became the beginning of one of my greatest leadership lessons: radical responsibility.

That disruption became my teacher. It showed me that every ending carries an invitation—to release outdated stories, to stop chasing approval, to realign with purpose, and to listen to the compass within.

That’s when I began to see a universal pattern for transformation—what I now call The Disruption Advantage—and developed the SHIFT Framework I use to help others turn disruption into leverage and lead from their authentic center.

From Chaos to Calling

After more than 40 years in commercial sales—and 25+ leading high-performing teams—I reached another crossroads. I loved sales. But what truly lit me up wasn’t just driving numbers. It was awakening people to their potential.

I realized my calling wasn’t only to build organizations that perform—but to build people who transform.

So, I listened again to that inner voice—the same one that guided me through disruption—and took another leap of faith. I stepped into entrepreneurship as an act of stewardship: to give back, to prepare the next generation of sales leaders to rise higher, and to help them see that disruption isn’t the enemy—it’s the invitation.

Today, my purpose is clear:
To help Sales leaders Leverage Disruption for Advantage, honor the intrinsic value of people, and lead with the kind of energy that turns performance into purpose.

Some call it success.
Some call it freedom.
I call it Legacy.

Transition still came as a shock to my system. 

Stepping into entrepreneurship felt exciting — liberating, even — but it also came with an unexpected shock to my system.

I thought I was prepared for the change. After all, I had chosen it. But what I didn’t realize was that even when we choose change, the inner transition still shakes us.

Suddenly, I had to SHIFT my focus — to remember why I was building, what I was building, and trust my intuition to guide me through how to build it.

I found myself wrestling with old habits, mindsets, and ways of operating that had once brought success but no longer served where I was headed. So, I surrendered.

That’s when I began to see the deeper pattern: disruption — whether planned or unexpected — sends the brain into protection mode, grasping for comfort and control. But beneath that resistance lies something sacred — an invitation.

Disruption isn’t here to destroy us.
It’s here to evolve us — to help us shed what no longer fits and RISE into a truer, more purposeful version of ourselves.

Now, I'm on a mission to change Corporate Sales Culture. 

For the first time in history, four generations are working side by side. Boomers and Gen Z now share the same workspace — and as 2030 approaches, a silent leadership crisis is emerging. Few are preparing for it.

The largest exodus of seasoned leaders is on the horizon, taking with it decades of tacit wisdom — wisdom that can’t be codified in a process manual or captured by an AI knowledge base. Meanwhile, the most critical challenge remains dangerously underprioritized: cultivating human potential and building the capacity to thrive amid constant change.

Too many organizations still lead from an outdated management model — one that treats people as resources to be optimized rather than creators to be activated.

As the pace of disruption accelerates, the differentiator for sustainable success won’t be who adapts fastest to AI — it will be who awakens and activates the human potential within their organization.

When people are inspired to think creatively, contribute meaningfully, and collaborate across generations, they become the company’s most powerful engine for transformation.

It’s time to lead differently — to stop managing for control and start leading for transformation. Because when Sales leaders ignite the fire within their people, they don’t just drive results — they spark cultures capable of imagining and innovating beyond disruption.

I care deeply about giving back to the next generation of leaders — not just passing down infrastructure or innovation, but the values, resilience, and wisdom that built MedTech’s foundation.

My mission is to close the leadership gap of today, so tomorrow’s leaders don’t just inherit success — they inherit the spirit that sustains it!

Here are some truths we can believe:

• School is never out.
• Integrity, humility, respect, and service are paramount to become a great leader.
• People are your most valuable business assets.
• Physical assets are finite. Spiritual assets are infinite - empower your creators to create!
• Untapped potential is in everyone.
• True fulfillment comes from creating, connecting, & contribution. 
• Selling is an infinite game that is 95% mindset and 5% mechanics.